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  • Carlos Herrera Kriete

VIDEO MARKETING = MORE POTENTIAL CUSTOMERS

Still not sure why video marketing is important? This popular tactic has many benefits, from increasing traffic to increasing revenue. In this article we share the top ten benefits that video marketing can bring to your business or organization.

Companies need many things to grow and be successful: visionary leadership, an attractive offering, exceptional service and much more. But in today's noisy marketing landscape, what your brand really needs is a good story.


Stories improve marketing because they provoke emotion. They can influence who we trust, they take advantage of our nostalgia and how companies and organizations help us transform complex and boring information into something entertaining and memorable. A really great story can communicate the full character of a brand in under three minutes, and smart stories can help you be especially persuasive.


WHY USE VIDEO MARKETING?

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Video is critical to your content strategy because it's snack-sized, memorable, and measurable. These are not only the components that make it perfect for your audience that craves short, engaging pieces, but they are also the characteristics that make video the format every marketer dreams of.


Because it is especially visual, you can use video to teach complex concepts (what is content for if not to clarify things for your audience?), To share stories about your customers and inspire specific marketing actions (things like demos , trials, subscriptions and more).


But beyond video's unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement in videos in a really meaningful way.


You can link your videos directly to the offers they are helping to influence and you can see which assets are really resonating based on content engagement analysis. This is the report that marketers desperately need to identify their potential customers.


HOW CAN VIDEO MARKETING BOOST YOUR BUSINESS OR ORGANIZATION?

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In addition to being a visually appealing medium, there are many advantages to making online video marketing part of your digital strategy.


Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies, across industries across the B2B and B2C spectrum, are taking advantage of this medium, and why video marketing should be part of their business as well.


1. Increase income

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Marketers who use video are increasing business revenue 49% faster year-over-year than those who don't, according to research by ABERDEEN GROUP.





2. Influence purchasing decisions

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A whopping 90% of customers say that product video helps them make purchasing decisions, says FORBES, and 64% say that watching a video makes them more likely to buy, according to ANIMOTO.


Additionally, 97% of marketers say that video has helped users better understand their product or service, according to HUBSPOT.



3. Give people what they want

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Of brands, people prefer video content to emails, newsletters, social images, social videos, blog posts, and downloadable content (such as PDF), according to data from HUBSPOT.


When they are considering buying something and want to research their options, consumers use a variety of methods. Some of the best tactics include using a search engine, visiting a company or product's official website, checking review websites, and watching videos. Video could easily be incorporated in each of those places, giving your brand a better chance to convince the consumer.


4. Highest rank in search

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Video can help improve your website's ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after coming from a Google search can affect how high you appear in the results. Known as dwell time, this is an important Google ranking factor, according to BACKLINKO.


Video is an incredibly effective way to increase this metric, with 80% of marketers saying that video has increased time spent on their sites, according to HUBSPOT.


But you don't have to take the word of the specialists. The average Internet user spends 88% more time on a website that contains videos, according to data from MIST MEDIA. And, on average, websites that include video have a two-minute longer dwell time compared to those that don't, HIGHIQ says.


Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by up to 53 times, as indicated by FORRESTER.


Finally, 55% of search results for keyword searches contain at least one video, as reported by SEARCH METRICS. So aside from the increase in time spent on your site, simply having a video increases your chances of showing up in the SERPs and can make it a more desirable click.


5. Videos increase traffic

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Video users enjoy 41% more search web traffic than non-users, according to research by ABERDEEN GROUP.


6. They get more backlinks

Embedding a video on a page or post almost triples the average number of linking domains, as indicated in research from MOZ.


7. Increase conversions

Video users have 27% higher click-through rates and 34% higher web conversion rates, according to research by ABERDEEN GROUP.


Additionally, using video on a landing page can increase conversion by 86%, according to EYEVIEW DIGITAL.


8. Reach out to decision makers

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Three-quarters of business executives watch work-related videos weekly, according to HIGHIQ. Additionally, 54% of senior executives share work-related videos with their colleagues every week.


Additionally, 59% of senior executives agree that if text and video are available on the same topic on the same page, they would rather watch the video. However, they are not the only ones: 72% of people would prefer to use video to learn about a product or service, according to HUBSPOT.


9. Smash emails or email marketing

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Using the word video in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscriptions by 26%, according to SYNDACAST.


Adding video to email can increase click-through rates by up to 300%, according to MARTECH ADVISOR.

Basically, video is a powerful addition to your email marketing.


10. Accumulate shares

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Social video generates 1,200% more shares than text and images combined, according to Small Business Trends.


If your brand creates professional video content that your target audience enjoys, 83% of consumers say they would consider sharing it with their friends, according to HubSpot.


Looking to incorporate video promotion into your digital marketing plan? It's a smart move, of course!

Let ACOUSTIC COMUNICACIÓN be your partner in video marketing. We have a proven track record of creating visually appealing videos with good content.


We can support you in the production of content and in the implementation of powerful video advertising strategies that will generate maximum user participation.


If you want your videos to look professional with stories that captivate and impact your audience, we are the video marketing agency for you!


For more information call us at PBX 6610-6000 or write to us at: info@acousticcomunicacion.com




By: Carlos Herrera Kriete - Acoustic Comunicación

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