In these times when COVID-19 continues to do its thing and we do not know for how long; Live streaming events or Stream Live Video are especially relevant, because they are presented as an excellent way to expand markets or share content in a practical and effective way.
As the months go by and we do not see a return to the normality of before, but rather, to a new normal plagued with restrictions, many brands and organizations around the world are experiencing with the Stream Live Video the benefits that it brings not only to them , but also to your customers and consumers. For example, Apple recently announced the latest product news at a conference that was broadcast live. This allowed consumers around the world who for obvious reasons were unable to attend the event to tune in via streaming. But… What are the 4 advantages of live streaming?
Live streaming increases your audience. The Internet is an immensely big place. A live streaming event will give you access to audiences and consumers who would not otherwise have participated in your conference, forum, or question and answer session or any event that your business or organization decides to host.
Live streaming reduces costs. Today more than ever, companies use live streaming as part of their programs to train new employees. Everyone receives the same training and product information at the same time, saving the company money. In addition, organizing a live event is now almost impossible due to constant restrictions, without taking into account the traditional costs of travel, accommodation and security. Choosing to broadcast an event live can save you a lot of money.
Lower costs mean higher revenue. The time and money saved allows you to invest more time and resources in growing your brand and promoting your products.
Interaction with the audience. Face-to-face time with consumers allows companies to humanize and connect with their audience. You can tell your brand story more effectively. Companies that participate in live broadcast events with question and answer sessions allow the viewer to participate from home, thereby creating a valuable bond of trust.
Why Stream Live Video?
Apart from the aforementioned benefits, live streaming brings a sense of excitement to your audience. The live broadcast itself is inherently social and emotional; And believe me, there is no better opportunity to socialize and motivate your audience than in this time where socialization has been lost for obvious reasons. Stream Live Video also makes your customers feel inclusive and exclusive at the same time. There are many platforms for live streaming, including Google+, Ustream, or Livestream. Aside from the live stream itself, businesses can record the stream and upload it to a platform like YouTube. This allows people who were unable to tune in to the event live to view it at a later date. Save time and opportunities! Once the recorded broadcast is uploaded to YouTube, embed it on your website and on all social media sites associated with your business. Live streaming also gives companies and organizations the opportunity to interconnect and inter-promote their platforms. For example, encouraging your audience to submit questions on Twitter or "like" Facebook is an effective way to quickly grow your social media presence and build loyalty to your brand. Once the live stream has been recorded and uploaded, take advantage of YouTube's SEO benefits. If you announced a new product or conducted a tutorial on an existing product, making it accessible for others to find is a great way to grow your brand's presence and story on the web.
Enrich your content in your live broadcasts and your audience will be delighted, especially if members of the audience can interact and submit questions. Unlike radio, Internet broadcasts have unlimited reach and even open up the possibility for international audiences to participate.
If you are still thinking about the convenience of taking advantage of Stream Live Video, do not hesitate and take advantage of the full potential of live broadcasts.
At ACOUSTIC COMUNICACIÓN, we have a staff of experienced professionals and state-of-the-art equipment for live broadcasts in multiple formats for any platform, which will make your Stream Live Video a successful event.
For more information or hiring write us at: info@acousticcomunicación.com or call us at PBX 502-6610-6000