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The use of video as a promotional tool has a wide variety of possibilities in different business areas. For this reason, different formats are used depending on the nature of each organization. Corporate video and institutional video share the development of an organization's identity through images, that is, its values, its mission and its vision.

However, while the corporate video represents a company, the institutional video focuses on institutions such as ministries, foundations, town halls or museums, among others.

On the other hand, there is the industrial video with the purpose of publicizing the facilities and production phases of a company, for example, the manufacturing lines, the industrial processes, the automation or the storage of the products.

These three types of video, corporate, institutional and industrial, have in common the fact that they can be used both in an internal marketing campaign and in an external marketing campaign.

Instead, the promotional video seeks to highlight products or activities among the competition, suggestively showing the characteristics of their products or services. In addition, it is a communication tool with customers to positively affect sales and promote product launches.

A corporate video is an attractive and entertaining audiovisual way of presenting the corporate philosophy of a company and its application in market practice, highlighting the capacity and the most important positive values ​​that make the difference between the company and the competition. closest. It is the most impressive piece of social and business communication that an institution or company can have, since it combines the power of music and the spoken word in sync with moving images, photographs and titles. The main objective of a corporate video is to influence the decisions of customers, suppliers or possible potential investors who can contribute to the development of the company. It is also a good tool for the induction or training of new staff, and for public relations actions. In any case, it will always be necessary to delve into the type of audience to which the corporate video is directed so that the final result meets the objectives set. The corporate video presents the global image, the objectives and the main activity that the company develops, as well as its technology, its history, and its future projects, as well as showing who makes up the company. For this reason, a corporate video is the perfect marketing tool and a memory of the best moments, which can be used in the future as an excellent reference of the work carried out.


Image Videos

They are videos that tell in a short and simple way what your company is like, its advantages and differences from its competitors, what its activities are, its products and its strengths.

Testimonial Videos

They are the videos in which the company's staff or its clients talk about all the virtues that, in their opinion, the product or service has. These videos do a very interesting job of information. If we give the word to the clients and they are the ones who speak well of the company, they will appear as impartial and disinterested opinion-makers, and the corporate video will gain much greater prominence.

Training Videos

Are those that show what a product or service is like, what they consist of and how the processes are carried out. These videos teach how to use certain instruments necessary in any type of production process and are very useful for training company personnel.

Advertising Videos

They are usually short and very attractive video pieces that sell products or services in the style of an advertisement like the ones we see on television. These types of videos must be characterized by being persuasive with clear, direct messages and must make the objective to be communicated very clear.


Research has already shown that video, by nature, is the best marketing tool for conveying insights and messages. It is more attractive and has more impact than text or images alone. It activates more parts of our brain, both by visual and auditory incentives, it captures and retains our attention more easily. Remember, video content is the best way to get up close and personal with your audience. Don't just think about profit, try to articulate your philosophy or share some valuable information. The more they know about your company, your brand, and your positive practices, the more likely they are to stay loyal. So, now that you know the differences between the different types of videos, start investing in video marketing and trust our experience and advice for the production of your audiovisual materials!

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